Nine out of ten people say they trust what a customer says about a business more than what that business says about itself, according to Wyzowl's own research.
That's not a surprising number once you think about it, but it's a useful one, because it means the most convincing thing we could ever say about the Pain-Relief Test isn't ours to say at all.
It belongs to whoever just felt it.
What happens at Intelligent Threads' Third Saturday Media Day?
Every third Saturday, we set up a simple media corner in the Fredericksburg store — a camera, a light, a stool — and invite anyone who's done the Pain-Relief Test to talk about it on camera. Anyone who shares a video, in-store or by email, gets a free Reso-Patch, and we always ask before anything goes up publicly.
Media Day isn't limited to the third Saturday. Real testimonials happen any day someone has a great demo experience or just made a purchase they're excited about. The third Saturday is just when the lights and camera are already out, waiting.
You don't have to be in Fredericksburg to take part. If you've already tried the technology and want to tell us about it, film a short video and email it to info@intelligentthreads.com — a free patch goes out in the mail either way.
If you haven't tried it yet, the Reso-Patch is the easiest place to start, and you might end up on camera next time.
Read about the rest of our Saturday lineup, including the wheel that shows up every second Saturday.
